The Bernal Business and Arts Alliance is a neighborhood organization dedicated to promoting communication and collaboration among local businesses, artists, and residents, to support the well-being and vibrancy of our Bernal Heights community.

About Bernal Business and Artist Alliance

About Bernal Business and Artist Alliance

Our goal is to support the growth and success of businesses in our community while also promoting the unique character and charm of Bernal Heights.

We welcome businesses of all sizes and industries to join us in working towards specific objectives, such as increasing foot traffic, preserving the neighborhood’s ambiance, and promoting sustainability practices.

Through special events and promotions, we strive to expand awareness of Bernal Heights and its professional resources while addressing quality-of-life issues and promoting the mutual interests of businesses and residents.

Bernal Business and Arts Alliance – Mission Statement

  • Provide a center of communication for new and existing businesses in Bernal Heights;
  • Encourage area businesses to work together on special events and projects that benefit Bernal Heights and the mutual interests of businesses and residents;
  • Expand awareness of Bernal Heights and all its professional resources;
  • Maintain a census of area businesses and work together to address safety, business promotion, and quality of life issues;
  • Conserve and nourish Bernal Heights’ distinctive character, charm, and ambiance.


Join our merchant association and make a difference in your community! We seek dedicated individuals like you to contribute to our various committees. As a member, you can play a crucial role in shaping the future of our local businesses and community.

Whether passionate about economic development, marketing, promotions, community outreach, or policy advocacy, a committee aligns with your interests and skills. By joining our association, you can collaborate with like-minded professionals, share your ideas, and directly impact the initiatives that matter most to our business community.

Your involvement in our committees can help us:

  1. Foster economic growth and prosperity in our area.
  2. Implement effective marketing strategies to attract more customers to Bernal.
  3. Strengthen community relationships and enhance our local reputation.
  4. Advocate for policies that support and protect merchants’ interests.
  5. Drive innovation and adapt to changing market trends.

Together, we can create a vibrant and thriving community where businesses and residents thrive. Join us today and be part of the positive change we’re making. Your voice matters, and your contribution can make a real difference!

To get involved, contact us to learn more about our committees and how you can join. Let’s work hand in hand to build a prosperous future for our local businesses and community. Join our merchant association today!

Our committees:

  1. Events and Promotions Committee: Responsible for planning and organizing community events, festivals, and promotional campaigns to attract customers and increase foot traffic to the area.
  2. Beautification Committee: Focused on improving the physical appearance of the commercial district, including initiatives such as street cleanups, public art installations, and landscaping projects.
  3. Safety and Security Committee: Works to ensure the safety and security of businesses and customers in the area, collaborates with local law enforcement, and implements crime prevention strategies.
  4. Marketing and Advertising Committee: Develops marketing strategies and campaigns to promote the merchant association and its members, including digital marketing, social media management, and traditional advertising channels.
  5. Business Development Committee: Assists local businesses with growth and development, provides resources and support for startups, organizes workshops and seminars on business-related topics, and facilitates networking opportunities.
  6. Sustainability Committee: Focuses on promoting environmentally friendly practices among member businesses, such as waste reduction, energy efficiency, and sustainable transportation initiatives.
  7. Membership Engagement Committee: Engages with current and potential members, organizes networking events, and implements strategies to increase membership and ensure member satisfaction.
  8. Economic Development Committee: Collaborates with local government and other stakeholders to identify opportunities for economic growth and advocate for policies that support the success and prosperity of local businesses.
  9. Technology and Innovation Committee: Explores and implements technological advancements and innovations that can benefit member businesses, such as e-commerce solutions, digital payment systems, and online marketing strategies.
  10. Community Outreach Committee: Establishes partnerships with local community organizations, charities, and schools to foster community engagement and support social initiatives, such as fundraisers and volunteer programs.

The Bernal Business and Arts Alliance holds a 501(c)(6) status granted by the IRS to nonprofit business leagues, chambers of commerce, trade associations, and professional associations. These organizations prioritize advancing business interests and enhancing members’ economic conditions. Unlike 501(c)(3) charities, donations to 501(c)(6) organizations are typically not tax-deductible for donors.

About Bernal Business and Arts Alliance

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